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Comfort and Style

As young women starting in the adult working world, the dress code was something that worried us, it seemed to us that to be "well dressed" meant we had to be uncomfortable... Wearing high heels? Makeup? Tight skirts or dresses? We wanted to be accepted and taken seriously the way we were.

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When working from home started we realized how comfortable women were, we could be in sweatpants, hoodies, feeling cozy while working as well as we did before. That's why we wanted to create a brand that represented women's needs of today, a way of dressing that would let them feel empowered through comfort, where our favorite pieces level up and take over the streets.

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We wanted to represent women that are above, showing their confidence, being role models you can "look up to".

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Product Branding

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THE TEAM

Daniela Leguizamon: Creative Direction, Copywritting

Andrea Llanos: Art Direction

Fernanda Valdés: Creative Direction, Copywritting

Sofía Lira: Creative Direction

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