An opportunity to create something that hits really hard...
In March of 2021 the brand Tamango Brebajes gave 100 students the opportunity to compete by creating their next beer to be launched. In South America beer is seen as a "chill" drink, represented in advertising as a moment to seat back and enjoy, but after a year like 2020 where Chile was fully locked down, we wanted to create a beer that hit hard, and when we thought of this we all had a memory in common, our moms flip flops...
Among all the groups we won first place with our product "La Chancla", presenting a beer with a high alcoholic content that was sweet but 🔥hot🔥 at the same time.
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To spice up even more the experience we created a game that you could get at Tamango Brebaje's webpage, to turn on any party with some good "chanclazos".
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The pack consisted in:
- La Chancla card game which included different dares or chanclazo
- Tamango Chanclas six pack
- Two small bags with normal chili and hyper hot chili to make miche-chanclas (micheladas are a very known drink in Chile) and to level up the dares
- The original Chancla to beat up (with love) other contestants
Content for socials:
Creative Direction: Daniela Leguizamón
Art Direction: Trinidad Ayala
Copywritting and storytelling: Matías Barbé, Andrea Llanos, Fernanda Valdés