A sex education project that turned into a social brand you want to wear.
Sx Club was created to normalize the taboo that remains around sexuality and affectivity, encouraging greater knowledge of it by generating spaces of conversation with younger audiences.
​
To do this we created different characters represented by fruits that appeared in our communication and designs.
Two designs launched and a total of of 50 t-shirts were sold in the first month.
F*ck normal love
Bee explicit
Instagram content to announce our first drop
We built a community where we were ALL learning, so through our page we opened constant spaces for debate and received different people’s experiences.
​
We reached 450 listeners in two months on Sx Club’s podcast on Spotify, where we brought in different people weekly to talk about their experiences and learn from them. Some topics were abortion, drag, friendship, abuse and social anxiety. A mix of serious and not so serious topics that embraced sexuality in different ways, told by your best friends.
Sx Club (Trailer)
Amisdarks (Intro ep)
Inabortable (Ep 1)
The best of both worlds (Ep 2)
Social anxiety (Ep 3)
Friendship breakups (Ep 4)
The Virgin of Matilupe (Ep 5)
Abusive relationships (Ep6)
En la berga - The Musical (Final ep)
The creators
Trinidad Ayala: Creative Director, Art Director
Daniela Leguizamon: Creative Director, Copywriter
